Let’s be honest—when you’re doing everything solo, branding might feel like a “nice to have,” not a “must-do.”
But here’s the thing: your brand voice isn’t just fluff—it’s your business’s personality. And in a crowded market, personality sells.
Whether you’re writing an email, posting on Instagram, or talking to a potential client, your brand voice is what helps people recognize you, trust you, and remember you. Without it? You’re just more noise in their feed.
The good news? You don’t need a fancy agency or a massive marketing budget to find your voice. You just need some clarity—and a bit of courage.
What Is a Brand Voice, Really?
Your brand voice is the consistent tone, style, and personality you use in all your communication. It’s not what you say—it’s how you say it.
Are you friendly and informal? Confident and no-nonsense? Witty and bold?
That tone helps your audience feel like they know you—and people are way more likely to buy from people (or brands) they feel connected to.
💬 According to Sprout Social, 33% of consumers say “distinct personality” helps a brand stand out on social media.
Why Brand Voice Matters for Solopreneurs
As a solopreneur, you are the brand. Which is why your voice matters even more. Here’s why:
- It builds trust. Consistency in voice makes you feel reliable and familiar.
- It saves time. You don’t waste energy deciding “how to write” every post or email.
- It attracts the right people. Your vibe will naturally repel the wrong clients—and attract the dream ones.
- It makes you memorable. In a sea of sameness, your voice becomes your signature.
The Problem: Many Solopreneurs Sound… Generic
If your emails, captions, or website sound like they could belong to anyone, you’re missing a huge opportunity.
You’re not boring. Your brand shouldn’t be either.
Here’s how to uncover a voice that feels real, resonates with your audience, and sets you apart.
Step 1: Get Clear on Your Brand Personality
Start by imagining your brand as a person. Ask yourself:
- If my brand walked into a room, what kind of energy would it bring?
- How would it talk to a friend, a client, or a crowd?
- What would it never say or do?
Choose 3–5 adjectives that describe this “personality.” (E.g., bold, quirky, thoughtful, warm, confident.)
Then stick to them like glue.
Step 2: Know Who You’re Talking To
You’re not speaking to “everyone.” You’re speaking to someone.
Ask:
- What kind of tone would resonate with your ideal client?
- Are they looking for a guide, a cheerleader, a straight-talker?
- What kind of language do they use in real life?
This helps you meet your audience where they are—without sounding fake.
Step 3: Audit What You’ve Already Written
You probably already have a brand voice hiding in plain sight. Look through:
- Past emails
- Instagram captions
- Website copy
- Texts or DMs to clients
Highlight anything that feels like you and gets engagement. Notice patterns—those are clues to your voice.
Step 4: Create a Simple Brand Voice Guide
Even if it’s just for you, having a cheat sheet is a game-changer.
Your guide can include:
- Voice adjectives (like: friendly, expert, laid-back)
- Do say / Don’t say lists
- Writing style tips (short sentences, emojis, storytelling, etc.)
- Sample phrases you use often
This keeps your content consistent, even if you’re batching posts at 10pm with a second cup of coffee.
Step 5: Practice—and Tweak as You Grow
Your voice won’t be perfect out of the gate—and that’s okay.
What matters most is showing up with intention and consistency. The more you use your voice, the more natural it feels—and the more your audience begins to recognize and trust you.
Need a Hand Finding (or Fine-Tuning) Your Brand Voice?
You can DIY your voice. But if you’re stuck in a “blah” zone, struggling to write in a way that feels like you—you don’t have to stay there.
ElevateYourBrand helps solopreneurs uncover their unique brand voice—and use it to create content that connects and converts. We’ll help you sound like your best self, consistently and confidently.
Ready to take the guesswork out of marketing? Let’s chat—your time matters, and so does your success.
Book a free clarity call with ElevateYourBrand today and let’s make your voice your superpower.
Let’s Chat