If you’ve ever felt like marketing is just throwing spaghetti at the wall to see what sticks, you’re not alone. Running a local business means wearing all the hats—and figuring out where to focus your time and dollars can feel overwhelming.
Here’s the good news: you don’t need to choose between email and social media. In fact, using them together can pack a serious one-two punch that builds trust, keeps you top-of-mind, and drives local results. Let’s break it down.
Why Email + Social Media = Local Marketing Magic
You’ve probably heard “don’t put all your eggs in one basket.” That’s especially true for marketing.
- Email gives you a direct line to your audience. It’s personal, customizable, and owned (meaning, no algorithm decides who sees your content).
- Social media helps you be visible and discoverable where your customers already hang out.
Together? You build relationships across platforms and reinforce your message in more than one place. This is huge for local brand recognition and community building.
The data backs it up:
Businesses that integrate email and social campaigns see up to a 77% higher conversion rate than those using only one channel (Salesforce, 2024).
Email Builds the Relationship, Social Media Sparks the Interest
Think of social media as the party and email as the after-party.
- Social media grabs attention: quick updates, engaging visuals, and trending topics.
- Email goes deeper: exclusive offers, behind-the-scenes insights, and consistent value.
When someone follows you on social, invite them to join your email list. And when you send an email? Use it to link to your latest Instagram post or Facebook event. It’s a full-circle loop that keeps your business front and center.
Try This: A Simple Weekly Strategy That Works
Here’s an easy framework you can rinse and repeat:
Monday: Post a teaser on Facebook or Instagram (e.g., “Guess what’s coming this Friday?”)
Wednesday: Send an email with a behind-the-scenes or helpful tip related to your business
Friday: Go live or post the “main event” (promo, story, or update) on social—link to it in your email
Sunday: Share a recap via email and a social “thank you” to build goodwill
Bonus tip: Use tools like Mailchimp and Buffer to schedule everything in advance. No need to hover over your phone all week.
Common Mistakes (and How to Avoid Them)
- Sending the same message everywhere. People follow you on multiple platforms—they’ll notice. Tailor your message for each space.
- Ignoring your email list. Social might feel more fun, but email is where conversions happen.
- Not offering a next step. Every post or email should guide your audience to do something—click, call, buy, visit.
How to Grow Both Channels at Once
- Run a giveaway: “Follow us and join our email list to enter.”
- Feature customer stories: Share on social, then dive deeper in email.
- Promote exclusive offers: Only for email subscribers or social followers.
Think of these platforms as teammates—not rivals.
Let’s Be Honest… You’ve Got Enough on Your Plate
Marketing doesn’t have to be chaotic. With a smart pairing of email and social media, you can do more with less—and actually start seeing results.
Ready to take the guesswork out of marketing? Let’s chat—your time matters, and so does your success.
Reach out to ElevateYourBrand today and discover what stress-free, results-driven marketing looks like.