Let’s be honest—running a local business is a full-time hustle (and then some). Between managing staff, handling customer service, and making sure the lights stay on, who has time to figure out which digital tools are actually worth using?
Here’s the thing: the right tools won’t just save you time—they’ll help you grow smarter. In 2025, there are a few standout digital tools that every small and medium-sized business (SMB) should be using to stay ahead of the curve without burning out.
Let’s break it down.
1. Google Business Profile – Your Free Ticket to More Local Customers
If you serve a local market, this is non-negotiable.
✅ Why it matters:
93% of consumers use online searches to find local businesses (BrightLocal, 2024). A fully optimized Google Business Profile helps you show up on Google Maps, appear in local searches, and build trust instantly.
✅ What it does:
- Showcases your hours, location, and services
- Displays reviews and ratings
- Gives you control over how your business appears in search results
💡Pro Tip: Keep your info up-to-date, post regular updates, and respond to reviews to increase visibility.
📸 Image Prompt #1 (Place at this section): A frustrated local business owner trying to get noticed online amidst big-box competitors. Caption: “Feeling invisible in local search results?”
2. Canva – Design Like a Pro (Without Being One)
Graphic design? Yep, it matters—even if you don’t have a marketing team.
✅ Why it matters:
People remember 65% more information when it’s paired with visuals (HubSpot, 2023). Whether you’re posting on social media, emailing customers, or printing flyers, good design makes a huge impact.
✅ What it does:
- Offers drag-and-drop templates for social posts, presentations, flyers, and more
- Includes a free version with tons of features
- Makes your brand look polished, consistent, and credible
💡Try this: Use Canva to create a monthly content calendar and batch design your posts to save time.
3. Mailchimp – Email Marketing That Actually Works
Still thinking email marketing is outdated? Think again.
✅ Why it matters:
Email delivers an average ROI of $36 for every $1 spent (Litmus, 2024). That’s a no-brainer.
✅ What it does:
- Automates follow-ups, newsletters, and promotions
- Segments your audience for better targeting
- Tracks performance so you know what’s working
💡Here’s why this works: People who sign up for your emails want to hear from you. It’s a direct line to your most engaged audience.
4. Square or Stripe – Simplify Payments and Get Paid Faster
In 2025, clunky payment systems are a dealbreaker.
✅ Why it matters:
Customers expect fast, flexible, and secure payment options—whether they’re in-store or online. Square and Stripe are user-friendly, trusted platforms that make it easy to accept cards, mobile wallets, and even subscriptions.
✅ What they do:
- Allow for mobile and online payments
- Offer invoicing, subscriptions, and even financing
- Include built-in analytics to track your cash flow
💡Try this: Use built-in reports to identify your peak hours, top-selling products, and overdue invoices.
5. Trello – Organize Projects Without the Headaches
Feeling like your to-do list is managing you instead of the other way around?
✅ Why it matters:
Businesses that use project management tools report a 20-30% increase in productivity (Wellingtone, 2023). Trello makes it easy to stay on top of projects, deadlines, and team collaboration.
✅ What it does:
- Uses boards and cards to organize tasks visually
- Tracks progress across teams or departments
- Integrates with tools like Slack, Google Drive, and more
💡DIY Tip: Set up a Trello board for weekly tasks, one for marketing ideas, and one for client projects.
Feeling Overwhelmed? You Don’t Have to Do It All Alone
Here’s the reality: These tools are powerful, but knowing how to use them well takes time—and that’s something most business owners don’t have a lot of.
You can DIY your digital strategy, or you can partner with someone who’s been there, done that, and knows how to get results without wasting your time or budget.
Let’s Make 2025 the Year You Work Smarter, Not Harder
You deserve tools that actually help—not add to your stress. Whether you’re managing one storefront or a growing team, these digital tools can make your life easier and your business stronger.
Ready to take the guesswork out of marketing? Let’s chat—your time matters, and so does your success.
Schedule a free strategy call with ElevateYourBrand today.