Author: The Team EYB

If you’ve ever felt like your Google Business Profile (GBP) is just… there, you’re not alone. It’s easy to set it up and forget about it—especially when you’re juggling all the other demands of running a small business. But here’s the truth: your GBP is one of the most powerful free tools you have for […]

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If you’ve ever felt like your loyalty program just isn’t sticking the way it should, you’re not alone. Running a business is hard enough without pouring time, money, and energy into customer retention strategies that fall flat. But here’s the good news: loyalty programs aren’t dead—they just need a digital upgrade. Today’s customers want more […]

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Let’s be real—competing with big box stores can feel like David vs. Goliath. They’ve got the brand recognition, ad dollars, and staff you don’t. But here’s the thing: you’ve got something they don’t—authenticity, connection, and community. And with the right content, that’s more powerful than any price match. If you’ve ever felt like your local […]

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Let’s be honest—getting people through the door isn’t as easy as it used to be. With more businesses shifting online, capturing attention and driving in-store sales can feel like an uphill battle. But there’s good news: video marketing can change that—and you don’t need a big budget or fancy equipment to make it work for […]

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If you’ve ever felt like your marketing is just shouting into the void, you’re not alone. You put up a few posts, maybe share a special or two, and… crickets. No clicks, no calls, no customers. It’s frustrating—and it can make you wonder if all that effort is even worth it. Here’s the thing: posting […]

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If You’ve Ever Felt Like Your Business Lives in Two Worlds… You’re not alone.Running a small or medium business today often means juggling two realities: the brick-and-mortar storefront where you shake hands and know names—and the digital space where clicks, likes, and abandoned carts rule the day. The hard part? Making both feel like one […]

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