Let’s be honest—consistently showing up online as a solopreneur can feel like a full-time job in itself.
One minute, you’re building your dream business. The next? You’re staring at a blinking cursor wondering what the heck to post today.
If you’ve ever felt drained by content creation, you’re not alone. According to CoSchedule, 56% of marketers say they don’t have enough time to create content consistently—and that’s with a team. As a solopreneur? It’s a whole different ballgame.
Here’s the good news: you can simplify the process. You can create a full month of content in just one afternoon—and I’m going to show you how.
Let’s break it down.
Why Batch Planning Saves Your Sanity
First, why even bother planning ahead?
Because flying by the seat of your pants every day is exhausting. You waste time, second-guess yourself, and end up posting just to check a box.
When you batch your content:
- You save time by avoiding context-switching
- You post more consistently (hello, algorithm love 💕)
- You get to focus on quality over panic
Think of it as meal prepping for your business—less stress, more clarity.
Step 1: Choose Your Content Pillars
Start with 3 to 5 content pillars—these are your main topics. Think of them as the big buckets your audience cares about and you’re excited to talk about.
Example for a service-based solopreneur:
- Behind the scenes
- Client wins/testimonials
- Tips & education
- Personal stories or values
- Offers/promotions
👉 Pro tip: Content pillars = your filter. They keep your messaging on-brand and save you from overthinking.
Step 2: Use a Simple Weekly Format
Now, let’s structure the month. A little rhythm goes a long way. Try assigning a theme to each weekday—this removes the guesswork.
Here’s a sample 5-day format:
- Monday: Educational tip
- Tuesday: Personal story or lesson
- Wednesday: Client testimonial or case study
- Thursday: Behind the scenes
- Friday: Offer or call to action
Do this 4x and boom—you’ve got 20+ posts.
Want to post 7 days a week? Add fun weekend content like:
- Saturday spotlight (collab, client, or fave tool)
- Sunday reflection or intention setting
Step 3: Repurpose Like a Pro
Here’s where it gets juicy: you don’t need to reinvent the wheel every day.
🌀 Repurpose one idea across formats:
- Turn a blog post into 3-4 social media posts
- Pull quotes from client feedback
- Turn FAQs into carousels or reels
- Snag a podcast snippet and make it a reel or audiogram
The key is one idea, multiple angles.
Step 4: Use a Content Calendar Template
Don’t overcomplicate this. You can use:
- Google Sheets or Airtable
- Trello or Notion
- Even a paper planner (no shame in analog!)
Lay out your ideas under the weekday themes. You’ll start to see the flow—and how doable it really is.
👉 Bonus tip: Keep a “content brain dump” tab where you can drop future ideas when inspiration hits.
Step 5: Schedule It (or at Least Draft It)
If you have time, schedule your posts right away using a free tool like Buffer, Planoly, or Later. If not, batch write your captions and save them in your content calendar or notes app.
Even just having drafts ready means you’re not scrambling each morning.
💡 According to Later, marketers who schedule content in advance are 3x more likely to report success than those who don’t. That’s your cue.
Done in One Afternoon: Here’s the Math
Let’s say you block out 3 focused hours:
- 30 min to define pillars and plan weekly themes
- 1 hour to brainstorm post ideas (aim for 5-6 per pillar)
- 1 hour to write or draft captions
- 30 min to schedule or save into a system
Set a timer, make it fun, and don’t overthink every word. Consistency > perfection.
DIY or Done-for-You? You Have Options
Look, you can absolutely do this yourself. With the tips above, you’re already way ahead of the average solopreneur winging it.
But if content creation still feels like pulling teeth, or you just don’t want to do it alone? That’s where we come in.
At ElevateYourBrand, we help solopreneurs:
- Build easy-to-follow content systems
- Batch and schedule content with strategy
- Create scroll-stopping posts that actually convert
Whether you want templates, 1:1 support, or someone to just do it for you, we’re here to lighten the load.
Final Thought
You didn’t start your business to spend hours stuck in content chaos. You started it to make an impact.
A simple plan, a repeatable system, and a little upfront effort can turn content creation from “ugh” to “done.”
Ready to take the guesswork out of marketing? Let’s chat—your time matters, and so does your success.
📅 Book a call with ElevateYourBrand today and get your content (and sanity) back on track.