Let’s be honest—crafting the perfect pitch deck is practically a rite of passage for every founder. You’ve got the traction slide dialed in, the vision is sharp, the ask is clear. But here’s the part no one talks about enough:
Your website might be quietly killing your momentum.
Imagine this: You just crushed your investor pitch. They’re intrigued. Interested. But before they respond, they do what every investor does next—they Google you. And what they find is… a clunky, outdated website that doesn’t reflect the professionalism or potential of your pitch.
Sound familiar? You’re not alone.
Let’s break down how to make sure your website backs up your deck—and doesn’t silently lose you funding opportunities.
Investors Are Watching—Even When You’re Not
If you’ve ever felt like your pitch should’ve gone somewhere and didn’t, your digital footprint might be the reason.
💡 Data says it all:
94% of first impressions are based on website design (Stanford Web Credibility Research).
And according to HubSpot, 75% of users judge a company’s credibility based on its site.
So while you’re focusing on storytelling, numbers, and team slides, your website is being judged just as hard—without you in the room to explain it.
Signs Your Website Is Hurting You
Here are a few red flags that might be silently turning investors away:
- Unclear messaging: If your value prop isn’t obvious in the first 5 seconds, people bounce.
- Outdated design or broken links: These scream “we don’t have our act together.”
- No clear CTA or investor resources: Make it easy for them to take the next step—download a one-pager, schedule a call, or request a deck.
- Mobile issues: Over 60% of site visits come from mobile. If your site isn’t responsive, you’re losing credibility fast.
📌 Try this quick audit:
Ask someone outside your company to visit your homepage for 15 seconds and explain:
- What you do
- Why it matters
- What they should do next
If they can’t nail all three, it’s time to optimize.
Here’s What Investors Want to See Online
Investors aren’t looking for flashy. They’re looking for clarity and confidence.
What to include on your website:
- Concise messaging that mirrors your pitch deck
- Traction highlights or social proof (media, awards, testimonials)
- Team bios that build credibility
- Easy-to-navigate layout with a clear CTA
- Optional investor page with downloadable info or contact form
Bonus tip: Keep your brand voice consistent between your site, pitch deck, and social media. It makes you feel more buttoned-up and trustworthy.
DIY Fixes vs. Partnering with Pros
Let’s be real: as a founder, your plate is full.
You can DIY a cleaner, clearer website using tools like Webflow, Carrd, or Squarespace. But if you’re raising or scaling quickly, those site gaps could be costing you serious opportunities.
Here’s the difference:
- DIY = Scrappy, affordable, but time-consuming and limited in polish.
- Partnering with ElevateYourBrand = Strategic design + investor-friendly copywriting, without the guesswork.
The choice is yours—but time matters, especially when you’re fundraising.
You Worked Too Hard on Your Deck to Be Undone by a Weak Website
Your pitch deck opens the door. Your website decides whether investors walk through it.
So don’t let a clunky design, confusing copy, or lack of clarity stop your momentum. A few smart changes can mean the difference between a missed opportunity and a booked call.
Ready to take the guesswork out of marketing?
Let’s chat—your time matters, and so does your success.
Book your free strategy call with ElevateYourBrand today and make sure your website is helping—not hurting—your investor journey.