If you’ve ever felt like your Google Business Profile (GBP) is just… there, you’re not alone. It’s easy to set it up and forget about it—especially when you’re juggling all the other demands of running a small business. But here’s the truth: your GBP is one of the most powerful free tools you have for attracting local customers.
In fact, according to a 2023 BrightLocal study, 87% of consumers used Google to evaluate local businesses last year, and businesses with a complete and optimized GBP are 2.7x more likely to be considered reputable. That’s a huge deal.
So let’s break it down—without the fluff. These are real-world, needle-moving tips that small and medium-sized businesses can use right now to get more visibility, more clicks, and more foot traffic from Google.
Why Your Google Business Profile Matters More Than Ever
Running a business is hard enough without wondering why your competitors keep showing up first in local search.
Your Google Business Profile is often the first impression someone gets of your brand. It pops up when people search for services “near me” or check Google Maps. If it’s not optimized, you’re leaving visibility—and money—on the table.
✅ Here’s what a well-optimized GBP can do:
- Get you in the Local 3-Pack (those top three map results)
- Boost your credibility with reviews and photos
- Drive website traffic, calls, and directions
And the best part? It doesn’t cost a dime. You just need to know what to tweak.
1. Nail the Basics—Then Go Beyond
Most businesses stop after adding their name, address, and hours. That’s a start, but not enough.
Try this:
- Use your exact business name—no extra keywords. Google frowns on keyword stuffing here.
- Make sure your NAP (Name, Address, Phone) is consistent across your website and directories.
- Choose the right primary category—this impacts which searches you show up for. Be specific (e.g., “Orthodontist” vs. “Dentist”).
🎯 Pro Tip: Add secondary categories to expand your reach—but only if they’re truly relevant.
2. Add Photos That Actually Tell a Story
People want to see you, your team, your space, and your products—not just a logo.
Why it matters: Businesses with photos receive 42% more requests for directions and 35% more click-throughs to their websites, according to Google.
What to post:
- Interior and exterior shots
- Team headshots or behind-the-scenes
- Product or service photos
- Happy customers (with permission!)
💡 Keep it fresh by adding a few new images monthly.
3. Leverage the Power of Posts
Think of Google Posts like social media updates—only they show up right on your listing. They’re great for sharing:
- Limited-time offers
- New services or products
- Blog posts
- Events or updates
Bonus: Posts improve engagement and signal to Google that your listing is active.
📆 Tip: Schedule a reminder to post once a week—it only takes a few minutes.
4. Get Reviews—and Respond to Every Single One
Reviews are social proof. Full stop. A steady stream of positive feedback builds trust and boosts your chances of ranking higher in local search.
Ask at the right time: After a purchase or service, send a quick follow-up email or text with a link to your GBP.
Make it easy: Use a short link to your review page. (Google offers a direct review link in your profile dashboard.)
Don’t forget: Respond to all reviews—good, bad, or meh. This shows you’re engaged and care about your customers’ experiences.
5. Use Q&A to Your Advantage
Google allows users to ask questions directly on your profile—and you can answer them. Don’t wait for someone else to jump in.
Here’s why this matters: You can actually seed the Q&A section with commonly asked questions (from your own account). It’s like an FAQ that works for SEO.
Examples:
- “Do you offer free consultations?”
- “Is parking available onsite?”
- “What’s your cancellation policy?”
Answer clearly, kindly, and with keywords when it makes sense.
6. Track What’s Working—Then Tweak
Inside your GBP dashboard, you’ll find insights like:
- How many people found you via search vs. maps
- What search terms they used
- How many clicked, called, or got directions
Use this data to your advantage. If your “services” page isn’t getting clicks, maybe it’s time to update the call to action or add richer descriptions.
Real Talk: DIY or Done-For-You?
You can absolutely manage your GBP on your own—and you’ll already be ahead of the game by applying the tips above.
But if you’re strapped for time (or let’s be honest—just don’t want to deal with it) that’s okay too. ElevateYourBrand offers done-for-you Google Business Profile optimization that gets results—without the overwhelm.
Whether you want a one-time tune-up or ongoing support, the choice is yours. We just want to help you get found by the people who need you.
Final Takeaway: Your Google Business Profile Deserves More Love
Think of it this way: Google is already sending people your way—your GBP just needs to welcome them in. With just a little attention and the right strategy, your listing can become one of your most powerful marketing assets.
Ready to take the guesswork out of marketing? Let’s chat—your time matters, and so does your success. Book a call with ElevateYourBrand today.