Let’s be honest—getting people through the door isn’t as easy as it used to be. With more businesses shifting online, capturing attention and driving in-store sales can feel like an uphill battle. But there’s good news: video marketing can change that—and you don’t need a big budget or fancy equipment to make it work for your business.
If you’re a business owner trying to figure out how to stand out locally and convert attention into foot traffic, this one’s for you.
Why Video Works (and Why It’s Worth Your Time)
Video content is powerful—not just because it’s visual, but because it connects, informs, and influences faster than almost any other format. Here’s why it matters for you:
- 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Wyzowl, 2024).
- Local businesses using video on social media see up to 157% more traffic from search engines.
- Videos can boost conversions by up to 80%, especially when they’re short, focused, and authentic.
Types of Videos That Drive Foot Traffic
Not sure where to start? Here are a few proven video formats that encourage people to visit your location:
1. Behind-the-Scenes Tours
Let people peek behind the curtain. A casual tour of your store, kitchen, studio, or workshop helps build connection and curiosity.
Try this: Walk viewers through a “morning in the life” of your business. Show your team setting up for the day—it humanizes your brand.
2. Customer Testimonials
Nothing builds trust like real people sharing why they love your business.
Here’s why this works: Word of mouth is still king—and seeing happy customers on camera makes others more likely to stop in and check you out.
3. Promotions with a Countdown
Short, punchy clips announcing limited-time offers or events build urgency.
Pro tip: Use captions and bold text for key info—most people watch videos on mute.
4. Educational or “How-To” Content
Showcase your expertise while solving a problem. Think quick tutorials or product demos.
Example: A florist might post a 30-second clip on how to make a DIY bouquet—then invite viewers to visit the shop for ready-made ones.
Where to Share Your Videos for Maximum Impact
You don’t need to be everywhere—just where your audience hangs out. Here’s a quick breakdown:
- Instagram Reels & Stories: Great for short, eye-catching content. Use local hashtags to boost discovery.
- Facebook Posts & Ads: Ideal for promotions and community engagement.
- Google Business Profile: Upload videos to show up in local searches and maps.
- Email & Text Campaigns: Add videos to newsletters or SMS blasts to increase click-through and in-store visits.
Bonus Tip: Pin your best videos to the top of your profiles for ongoing visibility.
DIY or Done-for-You? You’ve Got Options
Look, we get it—you’re busy running a business. You might be thinking, “I barely have time for emails, let alone videos!”
Here’s your choice:
- DIY Route: Use your smartphone, natural lighting, and free apps like CapCut or Canva to create short videos. Done is better than perfect!
- Partner Up with Pros (Like Us): Let ElevateYourBrand handle strategy, scripting, editing, and promotion so you can focus on what you do best.
Either way, the goal is the same: get noticed, get people in the door, and grow your sales.
Measuring Success: What to Watch For
Creating videos is step one—tracking what works is step two.
Watch these key metrics:
- Views & Watch Time: Are people engaging with your content?
- Click-through Rates (CTR): Are they taking action?
- Foot Traffic & Sales Spikes: Compare data before and after video launches.
Even small increases matter—a 10% boost in walk-ins can mean big gains for your bottom line.
Final Thoughts (And a Little Nudge)
You don’t have to be a video expert to see real results.
Even simple, authentic videos can build trust, boost foot traffic, and increase sales—without draining your time or budget.
Ready to take the guesswork out of marketing? Let’s chat—your time matters, and so does your success.
📈 Reach out to ElevateYourBrand today. Whether you DIY or let us handle it, we’re here to help you grow.